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Regional Sales Manager - Agricultural Machinery: Western Australia

De Lacy Executive Recruitment
Western Australia
Competitive salary + performance bonus
Closing date
20 Dec 2023

Job Details

If you have a mechanical background in agricultural machinery together with the ability to build long-term relationships with customers, this is an opportunity to develop your career alongside living the Australian lifestyle.

As a Regional Sales Manager, you'll have the chance to join one of Australia's most prominent dealerships, yet one that still maintains its family-run atmosphere. The role concerns whole goods sales.

The company are actively seeking talented salespeople from abroad and are fully prepared to support with relocation costs and visa applications where necessary.

Whether you've gained your practical experience of servicing machinery on the home farm, you have a formal qualification or are an established agricultural sales professional, this business will be able to offer you a challenging role and structured career pathway.

You'll be based at one of several depots across Western Australia and will cover a territory within a two hour radius. You'll have the autonomy to make this territory and sales ledger your own.

What the role involves:

  • Prepare sales action plans and schedules.
  • Make sales calls to new and existing customers.
  • Develop and make presentations to current and potential customers.
  • Develop a technical understanding of the products.
  • Ensure customer service satisfaction and good relationships.
  • Quality checks on product and service delivery.
  • Monitor and report on sales activities and follow up for management.
  • Manage and attend presentations and shows/events.
  • Input all relevant information into CRM system.


  • While being sales role, experience of servicing modern ag machinery will be highly advantageous.
  • Ideally but not exclusively, you'll have an OEM apprenticeship, relevant degree or other formal qualification.
  • A passion for modern tractors, combines and implements.
  • Strong relationship building skills.
  • Commercial acumen.
  • A genuine commitment to living/working in Australia.

What you can expect:

  • Generous salary package + commission (unrivalled in the UK for similar roles).
  • Relocation/migration support.
  • Company vehicle.
  • Plenty of opportunities for professional development.
  • 4 weeks of annual leave + 10 public holidays.
  • Aspirational lifestyle.

To apply:

For more information and an informal confidential discussion please call Jon Handley on: 01885 485522 or e-mail your CV and covering letter to

De Lacy Executive will upload your CV to our database and retain some data about you in order to process your application. More information about our processing activities can be found at Please be assured that all contact is treated in complete confidence and your details will not be passed to a third party without your prior permission.


De Lacy Executive acquisition increases recruitment resources

De Lacy Executive is pleased to announce that the agri-business recruitment consultancy has been acquired by Canada, part of the group. is a supplier of innovative technology based information products, services and publications for the global agriculture and food industry. has offices in Canada, USA, Australia and India and also owns and operates a 2,000 acre farm in Canada. A large number of leading organizations in the international agriculture and food industries are amongst its clients.

Graham Dyer, President of believes "De Lacy Executive has a unique search and selection recruitment service based upon integrity and profound industry knowledge. We are thrilled to add this excellent team to our group. It will be 'business as usual' for this professional team. We will add to the De Lacy portfolio of services and spread the model to other sectors of UK land based business and to other parts of the world, benefitting our clientele and providing additional support and guidance for jobseekers. Combined with our and job boards, we have an increasingly international offering in the agriculture and food industries."

The sale took effect on June 1st 2016. Stuart Goodinson is the Managing Director. John Davies, who founded De Lacy, will remain working closely with the company as a consultant to the business. Stuart says; "I believe the acquisition by Canada provides additional products and services for the benefit of our clients and candidates - plus growth opportunities for us, both in the UK and in international markets. This change will increase our resource pool and search capability to ensure an even greater selection of top quality candidates for our recruitment clients."


De Lacy Executive is the principal recruitment specialist in the Agricultural and Land Based Business sector operating in the UK and Internationally with regional, national and global clients. We have been awarded Preferred Supplier List status with a number of major organisations.

The company was formed in 2000 and our extensive industry knowledge enables us to successfully assist our clients with vacancies in all disciplines from sales and marketing to technical and operations and at all levels from graduate trainees to chief executives. Our team of nine includes 8 who are the offspring of farmers and 6 who are agricultural graduates. Our agricultural credential are second to none.

We offer information and frank and honest advice to clients and job seekers. Career guidance is a key part of our work with candidates. Our service is free to candidates.

The Key Points to Our Business

Consultancy - We act in a consultancy capacity, adding value by devising a recruitment plan relevant to each client and each vacancy and then proactively searching and selecting the best candidates for clients whilst offering career advice to candidates.

Proactive searching for candidates - We don't wait to see if we receive applications. We use our own database and others, search websites, "head hunt" plus advertise on the most effective job boards to build our contacts and boost applicant numbers.

Our vacancies extend from graduate trainee to managing director - from sales through to technical, marketing, operations and production to R & D management.

Our specialism extends from the agricultural supply trade (arable, livestock, machinery and equipment etc) to farm management, primary food and fresh produce, horticulture, equestrian, environment, renewable energy and a diverse range of Rural and Land-based Business vacancies.

Integrity and Confidentiality - De Lacy Executive is approved as a member of the Recruitment and Employment Confederation, which oversees the UK's recruitment industry (REC Membership Number: 00082047) and is registered with the UK Information Commissioner's Office under the Data Protection Act.

Commitment - We are committed to the industry and try to give something back through sponsorship of events and scholarships.

Ambassadors - We act in a professional manner recognising that we act on behalf of our clients.

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