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Area Development Manager

National Milk Records PLC
West Midlands
Closing date
30 Apr 2024

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Contract Type
Employer Type
Direct Employer

Job Details

About Us

From its formation in 1943, NMR has grown and developed into an integrated service provider working for farmers and milk buyers as well as an independent source of data for advisors such as vets, farm consultants and breed societies. The company and its staff are dedicated to providing the highest quality recording, testing, health and fertility services & products for dairy animals, supporting farmers and the farming industry to make profitable production possible as well as working with milk buyers and retailers to constantly improve the quality of the milk we drink.

The Role:

To be responsible for business expansion and profitable promotion of NMR services and products:

  • Sales
  • Revenue growth by the acquisition of new customers and upselling to existing customers.
  • Developing revenue of NMR products e.g.
  • On Farm Software
  • Genomic testing
  • ORI Shuttles – Recording on Robotic Herds
  • Tag Sales (Nordic Star)
  • Disease Surveillance and Testing (ie, Johnes, BVD etc)
  • Working with strategic external partners to extend service opportunity
  • Generating and qualifying leads for full range of products as listed above
  • Customer contact by:
  • Email
  • Phone
  • Visiting
  • Consultative approach to customer retention.
  • Ability to secure and close sales
  • Maintain knowledge of products and services and the wider industry
  • Territory Planning
  • Create annual business plan with support of National Sales Manager to optimise revenue opportunities
  • Identification of potential new customers and develop existing accounts
  • Development of related networks, e.g.
  • Vets
  • 3rd party industry partners
  • Ag. Colleges
  • CRM system – ensure visit reports and account plan progress is recorded
  • Identify collaborative opportunities with wider NMR team
  • Marketing Campaigns
  • Support National Marketing Campaigns with measurable activity
  • Working with National Sales Manager / Marketing and Comms Team to develop local marketing campaigns
  • Identify opportunities in local customer base for new and aligned products and services
  • Planning and execution of events e.g.
  • Farm walks
  • Workshops
  • Lead generation

Essential Key Skills & Requirements:

  • A graduate, BTEC in agriculture or relevant commercial experience
  • Proven track record gained through field sales
  • Farming experience and knowledge of the dairy industry
  • Time management skills
  • Effective communication skills
  • Interpersonal and relationship building skills
  • Negotiation skills
  • Self-motivated with a positive, enthusiastic attitude
  • Full current driving license
  • Ability to work effectively within a team and add value
  • Strong attention to detail ensuring accuracy in work produced
  • Fully PC literate
  • To be located within the area

Preferred Skills & Requirements:

  • On Farm software experience
  • Presentation skills
  • Problem solving skills
  • Ability to work flexible hours
  • Account management
  • Understanding of Dairy Industry
  • Experience in Genomics

Key Responsibilities:

  • Achieving revenue levels in accordance with budgets
  • To grow revenue by the acquisition of new customers and developing key accounts
  • To develop revenue of NMR products
  • To respond to all enquiries in a timely manner
  • To build key industry partner links in the area
  • To develop and implement marketing campaigns
  • To manage your sales pipeline
  • To achieve set conversion rates within the sales pipeline
  • To maintain the completeness and quality of non-customer database
  • To maintain set KPIs
  • To manage account relationships with allocated accounts including overdue debt
  • To maintain effective knowledge of NMR products and services including the wider industry
  • Territory performance reporting and analysis of results with an appropriate action plan
  • Promote and assist in NMR at local and national events e.g. shows and farm walks
  • To work closely with the team to ensure high quality service and continued business development
  • To participate in additional projects as and when required
  • To maintain accurate and timely records on the Customer Relations System
  • Driving will be a significant aspect of your role
  • Work across all NMR teams , field , lab and Customer Service to deliver exceptional customer service

Location: This is a homebased role, but ideally you will live within the Midlands area including Scotland, as some travel may be involved for meetings.

Hours: 37.00pw Monday to Friday (Occasional weekend work may be required for Trade Events but will accrue time off in lieu)

What we can offer you:

25 days holiday plus bank holidays

Company contribution Pension scheme

Discounts website

Employee Assistance Programme

Plus various other benefits

NMR are an Equal Opportunities Employer and our Company Values are:

Open and Purposeful

Expert and Accountable

Can do and Collaborative

Closing Date: 30 April 2024


About Us

It’s an amazing time for you to join the NMR team as we continue to enhance and progress our business. Since its formation in 1997 and subsequent flotation in 2006 as a plc, NMR has grown and developed into an integrated service provider, working for farmers and milk buyers, as well as being an independent source of data for advisors including vets, farm consultants and breed societies. Our Strategic Plan and Core Values are embedded in our organisation and are the framework of the daily activity. The NMR Group today is structured around four revenue streams with the passion and investor support for growth:

  • Milk recording
  • Disease testing
  • Payment testing
  • Genomic testing

Working for us

Working at NMR is so much more than just a job! We offer a wide range of career opportunities, particularly to those who are attracted to the ever-changing and modernising farming industry.  Our teams are dedicated in providing high levels of value and customer service. We do this by both retaining our existing experienced people and by attracting and developing the next generation people.  As an employer, we are committed to providing opportunities to:

  • Maximise your potential contribution to the business
  • Be involved at every level within the business
  • Undertake personal and professional development
  • Consistently receive a good employee experience
  • And without doubt, you’ll be part of a caring, welcoming, and friendly team, who have the ability to make a real difference.

Our Values

We pride ourselves on demonstrating our values of Can Do and Collaborative, Expert and Accountable, Open and Purposeful of which all make us Trusted

Our Benefits

We pride ourselves on looking after our people and we offer competitive benefits which include:

Annual Leave – 25 days’ holiday in addition to statutory days. After three years’ service, we give an additional day for people’s birthday.

Benefits Website – Available to all and is designed to save employees money.  The categories include; My Car,  My  Health,  My  Home,  My  Money,   My   Legal   Matters,   My   Lifestyle,   My   Shopping   and   My   Travel.  

Auto Enrolment Pension with employee contributions of up to 4.5% and company contributions of 4%. The pension scheme runs through salary sacrifice.

Group Life Assurance - Iif enrolled in the pension, people are also entitled to Life Assurance where a nominated beneficiary will receive a lump sum pay out, based on your basic salary in the event of your death whilst in service.

Making a Difference Award - Recognition scheme with the chance to thank or congratulate a  colleague for going the extra mile. Based on our new values. Each month a winner receives £150 in their salary.

Share Incentive Plan - A  monthly  plan  that  gives  the  option  to  buy  NMR  Partnership  Shares up to the value of £150 each month. The shares are purchased  from  pre-tax  salary,  giving  tax  savings  as  well  as  an  investment  plan.

Cycle to Work Scheme - Salary sacrifice  scheme  to  help  purchase  a  bicycle  from  Halfords  for  travelling to work. Payments are taken from salary before PAYE and NI over a 24-month period.

EAP - Programme with AVIVA offers information and support  on  a  wide  range  of  topics,  affecting  employees at  work  or  at  home,  with  the  aim  of  helping people lead and a maintain a healthy lifestyle. These services are free, confidential and easily accessible -  24  hours  a  day,  365  days  a  year.

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