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Sales Manager

National Milk Records PLC
Home Based
Closing date
1 Jun 2023

Job Details

The Role:

This important role has responsibility for setting and pursuing sales targets for all farmer facing services offered by the NMR Group.  Key to the role is the effective management of a team of field based Area Development Managers.

Essential Key Skills & Requirements:

  • A graduate business / marketing or relevant commercial experience
  • 5 years + Sales  experience in similar role
  • People management skills including
    • Recruitment
    • Objective setting
    • Coaching
    • Performance monitoring and management through the use of KPIs
  • Budgeting and forecasting experience for revenue & expenditure
  • Written and verbal communication and presentation skills
  • Problem solving skills
  • Ability to network
  • A positive and can-do attitude
  • Data orientated, able to analyse statistics to provide reports on sales performance
  • Self-motivated with a positive, enthusiastic attitude
  • Full current driving license 

Preferred Skills & Requirements:

  • Remote team management experience including the development of and adherence to performance management procedures
  • Farming experience and knowledge of the dairy industry

Key Responsibilities:

  • Motivate, coach, and inspire the sales team
  • Work with the Marketing and Communications manager in coordinating sales effort in line with marketing campaigns  to achieve growth objectives
  • Shape training and performance evaluations of the team to develop individuals and deliver sales targets
  • Undertake performance management of staff when required
  • Spearhead, implement and manage sales forecasting activities, targets, sectors, markets, regions and set performance goals to achieve company objectives and grow market share in alignment with strategic plan
  • Provide sales reports including:
    • Lead conversion rates
    • Product penetration by product and territory
    • Sales volumes
    • Sales value
  • Use sales performance data to influence future sales strategies – building on successful approaches and amending those where the approach is not shown to be effective
  • Ensure effective use of relevant internal reporting systems by the sales team (ie use of CRM) to allow effective monitoring of lead follow up and development of target lists for future campaigns based on reliable market intelligence
  • Coordinate effective engagement with Marketing, Field Services and Customer Engagement teams to ensure that sales activities are aligned with service provision capabilities and ensure a good working relationship between the Sales and Services teams
  • Take ownership and be accountable for the sales cost centre budget.  
  • Recruitment as and when required in sales team
  • Development of related networks and key accounts, e.g.
    • Buying groups
    • Vets
    • 3rd party industry partners
    • Ag. Colleges


About Us

It’s an amazing time for you to join the NMR team as we continue to enhance and progress our business. Since its formation in 1997 and subsequent flotation in 2006 as a plc, NMR has grown and developed into an integrated service provider, working for farmers and milk buyers, as well as being an independent source of data for advisors including vets, farm consultants and breed societies. Our Strategic Plan and Core Values are embedded in our organisation and are the framework of the daily activity. The NMR Group today is structured around four revenue streams with the passion and investor support for growth:

  • Milk recording
  • Disease testing
  • Payment testing
  • Genomic testing

Working for us

Working at NMR is so much more than just a job! We offer a wide range of career opportunities, particularly to those who are attracted to the ever-changing and modernising farming industry.  Our teams are dedicated in providing high levels of value and customer service. We do this by both retaining our existing experienced people and by attracting and developing the next generation people.  As an employer, we are committed to providing opportunities to:

  • Maximise your potential contribution to the business
  • Be involved at every level within the business
  • Undertake personal and professional development
  • Consistently receive a good employee experience
  • And without doubt, you’ll be part of a caring, welcoming, and friendly team, who have the ability to make a real difference.

Our Values

We pride ourselves on demonstrating our values of Can Do and Collaborative, Expert and Accountable, Open and Purposeful of which all make us Trusted

Our Benefits

We pride ourselves on looking after our people and we offer competitive benefits which include:

Annual Leave – 25 days’ holiday in addition to statutory days. After three years’ service, we give an additional day for people’s birthday.

Benefits Website – Available to all and is designed to save employees money.  The categories include; My Car,  My  Health,  My  Home,  My  Money,   My   Legal   Matters,   My   Lifestyle,   My   Shopping   and   My   Travel.  

Auto Enrolment Pension with employee contributions of up to 4.5% and company contributions of 4%. The pension scheme runs through salary sacrifice.

Group Life Assurance - Iif enrolled in the pension, people are also entitled to Life Assurance where a nominated beneficiary will receive a lump sum pay out, based on your basic salary in the event of your death whilst in service.

Making a Difference Award - Recognition scheme with the chance to thank or congratulate a  colleague for going the extra mile. Based on our new values. Each month a winner receives £150 in their salary.

Share Incentive Plan - A  monthly  plan  that  gives  the  option  to  buy  NMR  Partnership  Shares up to the value of £150 each month. The shares are purchased  from  pre-tax  salary,  giving  tax  savings  as  well  as  an  investment  plan.

Cycle to Work Scheme - Salary sacrifice  scheme  to  help  purchase  a  bicycle  from  Halfords  for  travelling to work. Payments are taken from salary before PAYE and NI over a 24-month period.

EAP - Programme with AVIVA offers information and support  on  a  wide  range  of  topics,  affecting  employees at  work  or  at  home,  with  the  aim  of  helping people lead and a maintain a healthy lifestyle. These services are free, confidential and easily accessible -  24  hours  a  day,  365  days  a  year.

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